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Framer vs Wix
August 31, 2025
Framer ($161M)
Framer is a website design platform that empowers users to design, publish, and manage custom websites using a visual editing canvas.
Wix ($185M)
Wix empowers businesses, organizations, professionals, and individuals to take their businesses, brands, and workflow online. Wix ADI – is the best AI website building tool the Wix website builder offers to ensure maximum convenience, ease-of-use and high speed of website development.
Framer and Wix both develop website building platforms aimed at users with no coding skills. They offer visual editors, library of templates and blocks to simplify design and contain features for publishing sites and content management. Both services operate on the global market, provide free versions with limitations and earn money on additional features.
But Framer (founded in 2014) is a Dutch service that started as a prototyping tool and then evolved into a website builder. Therefore, although it supports a visual and no-code approach, it is aimed at design-oriented teams and studios. For example, it has an On-Page Editing function that allows you to edit a site directly on a live page, without switching to the editor.
Wix (founded in 2006) is an Israeli startup, one of the market leaders. Its user base already numbers hundreds of millions. It offers a wider range of functionality: online stores, bookings, blogs, marketing and seo tools, extensions via App Market, API for developers. Wix actively uses AI for design and content generation - so it's focused on very simple, mass creation of template-based websites.
But Framer (founded in 2014) is a Dutch service that started as a prototyping tool and then evolved into a website builder. Therefore, although it supports a visual and no-code approach, it is aimed at design-oriented teams and studios. For example, it has an On-Page Editing function that allows you to edit a site directly on a live page, without switching to the editor.
Wix (founded in 2006) is an Israeli startup, one of the market leaders. Its user base already numbers hundreds of millions. It offers a wider range of functionality: online stores, bookings, blogs, marketing and seo tools, extensions via App Market, API for developers. Wix actively uses AI for design and content generation - so it's focused on very simple, mass creation of template-based websites.
