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Top 15 SEO Software startups
Mar 21, 2025 | By Fernando Lopez | 27 |
These startups develop SEO software for keyword analysis, backlink tracking and website performance optimization.
1
Country: Israel | Funding: $262.7M
SimilarWeb offers research tools that helps users understand insights about any websites or mobile app.
SimilarWeb offers research tools that helps users understand insights about any websites or mobile app.
2
Country: USA | Funding: $210.6M
Conductor is a content intelligence platform that enables marketers to create great content, drive qualified traffic, and increase ROI.
Conductor is a content intelligence platform that enables marketers to create great content, drive qualified traffic, and increase ROI.
3
Country: USA | Funding: $106.5M
Percolate is a content marketing platform offering solutions to introduce visibility into the marketing process.
Percolate is a content marketing platform offering solutions to introduce visibility into the marketing process.
4
Country: France | Funding: $82.2M
Botify is the unified suite of applications assisting enterprise SEO stakeholders in each phase of the organic search process.
Botify is the unified suite of applications assisting enterprise SEO stakeholders in each phase of the organic search process.
5
Country: USA | Funding: $61.9M
The BrightEdge SEO platform enables marketing professionals to align & optimize content to improve business results from organic search traffic as measured by conversions and revenue. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results.
The BrightEdge SEO platform enables marketing professionals to align & optimize content to improve business results from organic search traffic as measured by conversions and revenue. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results.
6
Country: USA | Funding: $40M
SEMrush is a an online visibility management and content marketing SaaS platform
SEMrush is a an online visibility management and content marketing SaaS platform
8
Country: Russia | Funding: $10M
Russian SEO platform for purchase and sale of links and internal web pages.
Russian SEO platform for purchase and sale of links and internal web pages.
9
Country: USA
Raven Tools provides Site Audits, Backlink Data, Automated Reports, and Rank Tracking.
Raven Tools provides Site Audits, Backlink Data, Automated Reports, and Rank Tracking.
10
Country: Singapore
Ahrefs is known as the world's largest index of live backlinks. Their highly sophisticated website analysis toolset including Site Explorer and Backlink Checker, SEO Reports, Mentions Tracker, Batch Analysis and Domain Comparison provides SEOs and integrated marketing professionals with one of the most extensive and quickly updated databases of live backlinks available.
Ahrefs is known as the world's largest index of live backlinks. Their highly sophisticated website analysis toolset including Site Explorer and Backlink Checker, SEO Reports, Mentions Tracker, Batch Analysis and Domain Comparison provides SEOs and integrated marketing professionals with one of the most extensive and quickly updated databases of live backlinks available.
11
Country: Italy | Funding: €800K
WordLift is the Artificial Intelligence you need to grow your audience. A Semantic Platform that does what an SEO expert would do.
WordLift is the Artificial Intelligence you need to grow your audience. A Semantic Platform that does what an SEO expert would do.
12
Country: UK
Majestic - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. At the forefront of SEO, you'd love help to find potential clients, compile pitches, manage your portfolio, audit websites and report on your successes. We can do this.
Majestic - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. At the forefront of SEO, you'd love help to find potential clients, compile pitches, manage your portfolio, audit websites and report on your successes. We can do this.
13
Country: Australia
Noble Samurai creates software for online marketing - primarily focussed around SEO (Search Engine Optimization) and Keyword Research.
Noble Samurai creates software for online marketing - primarily focussed around SEO (Search Engine Optimization) and Keyword Research.
14
Country: USA
Market Brew is the #1 Artificial Intelligence Platform for SEO Teams. With search engine modeling, clients can expose ranking factors and see exactly why one webpage was selected over another.
Market Brew is the #1 Artificial Intelligence Platform for SEO Teams. With search engine modeling, clients can expose ranking factors and see exactly why one webpage was selected over another.
