Top 10 Web Analytics startups

Updated: December 21, 2023 | Editor: Fernando Lopez

Web analytics startups are disrupting the industry by introducing innovative features such as advanced visitor tracking and behavior analysis, real-time data visualization and reporting, conversion funnel optimization, AI-powered insights and recommendations, and seamless integration with marketing and CRM platforms, revolutionizing how businesses analyze website performance, understand user behavior, and make data-driven decisions, challenging traditional web analytics providers.
1
Country: USA | Funding: $311.5M
Amplitude is a product intelligence platform that provides digital product tools that help teams run and grow their businesses.
2
Country: USA | Funding: $277M
Mixpanel is an analytics platform that helps companies measure data and build better products through data.
3
Country: USA | Funding: $55M
LogRocket records videos of user sessions with logs and network data, identifying UX problems and revealing the root cause of every bug.
4
Country: USA | Funding: $39.1M
Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.
5
Country: USA | Funding: $16.4M
Kissmetrics offers behavioral analytics, segmentation, and email campaign automation all in one place.
6
Country: New Zealand
Matomo is an open-source web analytics platform, used on over 1.5m websites in over 190 countries.
7
Country: Malta
Hotjar helps 1 million sites across the world understand how users behave, what they need, and how they feel, fast. Acquired by Contentsquare
8
Country: Ireland
StatCounter, a free online visitor stats tool, allows website owners to monitor visitors' behavior on their website.
9
Country: USA
Crazy Egg allows website owners to create tests to figure out what users are doing on their site.
10
Country: Canada
A simple, privacy-focused alternative to Google Analytics.
11
Country: USA
Clicky Web Analytics enables bloggers and small websites to get insights and live information about their online visitors.
12
Country: UK
GoSquared is a platform where businesses can communicate with their customers through analytics, CRM, live chat, and marketing automation.
13
Country: USA
The leading Customer Journey Analytics platform helping organizations unify, visualize and act on data through every customer touchpoint.
Editor: Fernando Lopez
Fernando Lopez is a senior editor for SaaStartups. He joined the company after having previously spent over three years at ReadWriteWeb. Prior to his work as a reporter, Fernando worked in I.T. across a number of industries, including banking, retail and software. Fernando graduated from the University of Buenos Aires (Computer Science). He is more-than-averagely interested in photography and can often be found with a camera slung over his shoulder. He wrote a book about pitching startups to investors. You can contact Fernando at fernandolopez(at)saastartups(dot)com