Top 19 Online Store building startups

Jul 06, 2025 | By Fernando Lopez

These startups develop online store building platforms that allow to create online shop and start selling online without webmaster skills.
1
Nuvemshop
Country: Brazil | Funding: $628.4M
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online business easily from any device.
2
Squarespace
Country: USA | Funding: $578.5M
Squarespace creates SaaS-based content management system offering a website builder, blogging platform, and hosting service.
3
BigCommerce
Country: USA | Funding: $224.2M
BigCommerce is a SaaS provider for merchants running online businesses.
4
Wix
Country: Israel | Funding: $185M
Wix empowers businesses, organizations, professionals, and individuals to take their businesses, brands, and workflow online. Wix ADI – is the best AI website building tool the Wix website builder offers to ensure maximum convenience, ease-of-use and high speed of website development.
5
Shopify
Country: Canada | Funding: $122.3M
Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.
6
Shogun
Country: USA | Funding: $114.6M
Shogun is an E-commerce platform that helps brands create unique buying experiences and optimize their online stores.
7
Volusion
Country: USA | Funding: $90M
Volusion is a leading ecommerce solution for small businesses. With its powerful shopping cart software, Volusion has helped thousands of merchants profit from their passions worldwide.
8
Ecwid
Country: USA | Funding: $48.5M
Ecwid is a feature-rich eCommerce platform. Unlike Shopify, Ecwid can embed into any web site and supports white label
9
Jimdo
Country: Germany | Funding: $28.9M
Jimdo enables users and companies to create a website on a computer, smart phone or tablet using a simple intuitive interface.
10
Commerce Layer
Country: Italy | Funding: $22M
Commerce Layer is a fast, flexible, and secure REST API that lets you add e-commerce to any website, and mobile applications.
11
Site.pro
Country: Lithuania
Site.pro — website builder that helps everyone to create awesome website. No coding needed. There is no limits what you can make with it. 100% white label website builder for Hosting providers is compatible with Hosting and Billing panels.
12
Mozello
Country: Latvia
Mozello develops SaaS E-Commerce Platform and Website Builder
13
MotoCMS
Country: Ukraine
The most simple and feature-rich WYSIWYG website builder.
14
Weblium
Country: Ukraine
Weblium is a universal site designer, which allows any user to create a stylish modern adaptive site with their own hands, without the help of programmers and designers.
15
Voog
Country: Estonia
A mess-free platform that builds awesome websites with a creative flow.
16
SITE123
Country: Israel
SITE123 By far the easiest free website builder platform. SITE123 Takes the world of website builder software one big step forward.
17
fesh
Country: Israel
fesh. is a premium, all-encompassing e-commerce platform that will power your online sales.
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  See also:
Top 12 Business Management software startups
Market Landscape for SaaS Startups
Top 10 Countries by number of SaaS Startups
Editor: Fernando Lopez
Fernando Lopez is a senior editor for SaaStartups. He joined the company after having previously spent over three years at ReadWriteWeb. Prior to his work as a reporter, Fernando worked in I.T. across a number of industries, including banking, retail and software. Fernando graduated from the University of Buenos Aires (Computer Science). He is more-than-averagely interested in photography and can often be found with a camera slung over his shoulder. He wrote a book about pitching startups to investors. You can contact Fernando at fernandolopez(at)saastartups(dot)com