Top 5 Customer Data Management and Analytics startups

May 11, 2025 | By Fernando Lopez

These startups develop Customer Data Management software for data collection, customer segmentation and real-time analytics.
1
Segment
Country: USA | Funding: $283.9M
Segment provides the customer data infrastructure that helps businesses put their customers first. Acquired by Twilio
2
mParticle
Country: USA | Funding: $272M
MParticle is a customer data platform for multi channel consumer brands.
3
ActionIQ
Country: USA | Funding: $144.7M
ActionIQ is a purpose-built enterprise Customer Data Platform solving complex data problems: flow and scale, analytics, and orchestration.
4
RudderStack
Country: USA | Funding: $82M
Open Source Customer Data Routing and Processing Platform
5
Census
Country: USA | Funding: $80.3M
Census is a data automation platform that syncs data warehouses with the apps ops teams.
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  See also:
Top 9 Website Security startups
Market Landscape for SaaS Startups
Top 10 Countries by number of SaaS Startups
Editor: Fernando Lopez
Fernando Lopez is a senior editor for SaaStartups. He joined the company after having previously spent over three years at ReadWriteWeb. Prior to his work as a reporter, Fernando worked in I.T. across a number of industries, including banking, retail and software. Fernando graduated from the University of Buenos Aires (Computer Science). He is more-than-averagely interested in photography and can often be found with a camera slung over his shoulder. He wrote a book about pitching startups to investors. You can contact Fernando at fernandolopez(at)saastartups(dot)com